Journal Of Advertising ResearchSCIESSCI

英文簡(jiǎn)介Journal Of Advertising Research期刊介紹

The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.The magazine also regularly publishes research reports and data, such as advertising expenditure forecasts, consumer behavior surveys, etc., providing valuable reference information for industry professionals. As a highly specialized, informative, and practical magazine, it is a rare read for professionals engaged in advertising and market research.

期刊簡(jiǎn)介Journal Of Advertising Research期刊介紹

《Journal Of Advertising Research》自1960出版以來(lái)，是一本管理學(xué)優(yōu)秀雜志。致力于發(fā)表原創(chuàng)科學(xué)研究結(jié)果，并為管理學(xué)各個(gè)領(lǐng)域的原創(chuàng)研究提供一個(gè)展示平臺(tái)，以促進(jìn)管理學(xué)領(lǐng)域的的進(jìn)步。該刊鼓勵(lì)先進(jìn)的、清晰的闡述，從廣泛的視角提供當(dāng)前感興趣的研究主題的新見(jiàn)解，或?qū)彶槎嗄陙?lái)某個(gè)重要領(lǐng)域的所有重要發(fā)展。該期刊特色在于及時(shí)報(bào)道管理學(xué)領(lǐng)域的最新進(jìn)展和新發(fā)現(xiàn)新突破等。該刊近一年未被列入預(yù)警期刊名單，目前已被權(quán)威數(shù)據(jù)庫(kù)SCIE、SSCI收錄，得到了廣泛的認(rèn)可。

該期刊投稿重要關(guān)注點(diǎn)：

• 預(yù)計(jì)審稿時(shí)間：
• 管理學(xué)
• BUSINESS
• SCIE
• SSCI
• 中科院4區(qū)
• 非預(yù)警